This is Sungha Jung, 11-year old guitar genius, playing Living on a Prayer. He has a slate of videos covering songs like Blackbird, No Woman No Cry, Hit the Road Jack, More Than Words, Smells Like Teen Spirit, and All Along the Watchtower. Yes, he probably practices for hours, but he clearly loves the music he is playing as evidenced by his touch on the strings.
Yesterday, in a conversation with a talented film and video editor we talked about the power of music to set the mood and timing of a spot or a video. One example is the ubiquitous amateur How-To video, many with a seemingly random tune plopped in place. Often the comments are about the music rather than the instructional content.
Reading the comments posted to and about Sungha Jung is a good glimpse into the power of community discussion. One favorite: “He probably rocks at StarCraft.” Some choose to tell Sungha how he influences them, while others choose to talk about him to other comment-posters. Of course there are some who see his video as a challenge, so they post their own video, which garners comments and challenges, and so on.
Add to all this the power of the viral connection. Sungha Jung videos date back a year or more and I hit a link posted about him today on MetaFilter. Comments are being posted as of this writing. The best part is that Sungha is eleven and probably does not care that any of this is a monumental change in how our species communicates. He is a digital native playing cool songs on an acoustic guitar and touching millions with his talent and creativity. You have to love that.
Yesterday, in a conversation with a talented film and video editor we talked about the power of music to set the mood and timing of a spot or a video. One example is the ubiquitous amateur How-To video, many with a seemingly random tune plopped in place. Often the comments are about the music rather than the instructional content.
Reading the comments posted to and about Sungha Jung is a good glimpse into the power of community discussion. One favorite: “He probably rocks at StarCraft.” Some choose to tell Sungha how he influences them, while others choose to talk about him to other comment-posters. Of course there are some who see his video as a challenge, so they post their own video, which garners comments and challenges, and so on.
Add to all this the power of the viral connection. Sungha Jung videos date back a year or more and I hit a link posted about him today on MetaFilter. Comments are being posted as of this writing. The best part is that Sungha is eleven and probably does not care that any of this is a monumental change in how our species communicates. He is a digital native playing cool songs on an acoustic guitar and touching millions with his talent and creativity. You have to love that.
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