Hollywood Hip and Tech Tribe in Sin City

Just completed a print and online campaign for the 2008 NAB Show. The assignment was to reach out to the Hollywood community with ads in Daily Variety and The Hollywood Reporter. The main communication needed to be in an insider-type voice and bolster or prove the new tagline- Where Content Comes to Life. Back-up for this is the new Content Central area, including the Content Theater- capable of showing 3D, HD, etc. The speakers and their projects also give credence to the claim with creators from Pushing Daisies, Lost, CSI, U2 3D, Horton Hears a Who, My Damn Channel and more.

The first ad establishes the tone and speaks to the new Hollywood while aligning with, and honoring, Scorsece's efforts to save the classics, using a paparazzi approach. The second brings the speakers to the fore with a nod to a now-familiar interface. The third not only provides a schedule for the theater, but also a way to make sure no one steals your chair between sessions.

Kudos to Michelle Kelly, Vice President, Event Marketing, National Association of Broadcasters and Rochelle Winters, PR Goddess, Smoke & Mirrors for their hard work on pulling the show together, their courage in running the creative, and their wisdom in choosing their creative agency.