Could work

Saw this package and thought: someone at Palmer probably got a little extra in their pay envelope for this idea. There is no more chocolate and little additional expense to the solution. But many kids (and some adults) will see this bunny as bigger. Just what the brand message is meant to be, without all that messy honesty getting in the way. The imagination even thinks the bunny goes to the bottom of the package. P.T. Barnum would be proud.