From Ad Age: How Demand for Digital Experiences Is Transforming Our Physical Spaces
Livestrong Chalkbot: As part of Lance Armstrong's return to the Tour de France and his Livestrong organization's mission to cure cancer, Nike commissioned the Livestrong Chalkbot. Created by DeepLocal and StandardRobot, the Chalkbot enabled thousands of people to have their messages (submitted digitally) chalked along the route of this year's Tour.
Thursday, September 3, 2009
Putting a great message where the audience will see it
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