It Crackles

Been watching a lot of changes take place in the video-to-web world. We humans really like the moving pictures. While there are a lot of outlets for entertainment, one of the best seems to be Crackle. Backed by Sony, and chock full of classic, current and original content, this site could be the future of “television.” Yes, there are pre-roll ads, but most of them are interactive so the entertainment starts even before the show. And yes, there are some banner ads, but they aren't too intrusive. There is a lot that can be done with something as powerful as this. One is to get the word out that it’s there. Reading the blog, it appears there have been quite a few contests made, inspiring animators, short film makers and up and coming comedians to submit their videos and win some cash. What they need now is a talented, creative marketing manager to light the booster rockets and get this thing into the mass market stratosphere. Sounds like a dream gig to me.