The ultimate creative solution

We all remember those defining moments when we were gifted with the elegant solution to a seemingly difficult problem. There is an effortlessness that accompanies the moment, a feeling of centered euphoria. Flow. One can only guess that those feelings surrounded the Aha! moment that led to this solution.
Playpumps International has created a way to help the people of Africa bring fresh water to their communities. To promote the idea, they ran a contest for the best Public Service Announcement. This is the winning entry from Eric Hopkins:




Like many ideas these days, this one came to me by way of another blog. I met a very creative woman named Kate Mullen at VizThink, contacted her a few weeks later to check in, she sent a link to her blog for Think Ink, this link to Guy Kawasaki’s blog was in her blogroll. Now there is a link to the Playpumps International site in mine. Got to love the power of a good idea and its ability to find its intended receivers. Donate if you feel so moved.

Watch National Geographic Wild Chronicle's recent feature on the PlayPump Water System. See how the power of play can bring water to the world. Video courtesy of National Geographic.