An amazing tribute to an amazing talent who said wonderful things about design such as:
Art is an idea that has found its perfect form, though nothing is perfect, it can always be improved.
Don’t try to be original, just try to be good.
Without aesthetics you can’t find the truth to do things with quality.
Developed by Imaginary Forces, this tribute does a great job of combining the philosophy and the vision of the man into one small piece of work. Paul Rand meant a lot to a lot of people, me included. His seemingly simple solutions are an inspiration in an age where more is often just more.
It is always important to give credit where it is due, so here is the credit block associated with the film:
A 4 minute short about Paul Rand created for his posthumous induction to the One Club Hall of Fame in 2007. Produced for Imaginary Forces by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee.
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