Here is the classic scene of the creative director (Clark Gable) meeting the client (Sydney Greenstreet) for the first time. The beginning of a beautiful whole-headed relationship. If you love the game of the pitch, and discovering the right message for the product whether it agrees with the client or not, you have to love this scene. There are a lot of nuggets in this piece that still hold true today. One would hope we have gotten past the era of needing to irritate in order to get the message across. But that may not be the case quite yet. Check? Check!
Thursday, April 24, 2008
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