Wednesday, March 5, 2008

Creative alchemy




Do not be afraid. While this may look all esoteric and metaphysical, it is also a nice way of looking at a creative person. In the Tarot deck the Magician is #1 (the Fool is #0, more on that later). The Magus archetype. The Alchemist. The person is shown in control of all the elements, both grounded and ascending, both dynamically active and pleasantly tranquil. This is the state of creativity, of flow. The time of timelessness. The state of transcendence. The left- and right-brain working in infinite harmony with the heart and soul. Whatever the marketing or communication challenge, utilizing all the elements is going to lead to a more effective solution. The people who say the solution has to be any specific medium need to leave the room and let the magic happen.

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